spotlights on milan

The Milan fashion week begin today 22-28 September, definitely one of the major fashion capitals. We have our eyes over.

Parallel events: Wien fashion week 22-26.9; Vodafone fashion weekend in London 23-26.09;

In Stuttgart open the paradise shop. s.Oliver wants an environment of inspiration. By creativity has designed a 1000 m shopping centre, where we can go to discover.

fashion and online shopping

In a changing environment, the way you run a good business is constantly being called into question.

How is the internet strategic of the company evolving?

What are the targets and positioning that would maximize your impact and boost your turnover?

What are the consequences and what lessons must be learned?

Internet and online shop are a trend, and we want to give an example. According to the IFM’s latest figures, online sales of fashion are untouched by the economic downturn.

FRECH MARKET TRENDS: The Institut Français de la Mode keeps a constant eye on the changes in online clothing sales through its consumer database. The latest figures, published on Tuesday September 9th show that “in a very depressed context for consumption, internet sales are not suffering”, explained Evelyne Chaballier, Director of the Economic Trends & Forecasting department of the IFM, during a press conference organized by the Fédération du e-commerce et de la vente à distance (Fevad).

The online sales of clothing grew again in the last year of 9%, the e-shopper is between 25-34 years old. As also true that this represented a kind of all clothing spending in France.

the "blue" shades

Since two years the spring color is "blue". Pantone, international authority in this field, has declared turquoise the 2010 Color. As we have seen, wandering to the events and Main street, this color and its thousand variations dominated. 

Not only the fashion has been contaminated but everything: design, cosmetics and cars. The creatives have "reinforced" this suggestion with several shades.

and so... WE WANT BE BLUE.

Online shop on http://store.patriziapepe.com. Functional, clear layout and system navigation. We would like to choose for product category but also "for sensation"... color, shape and so on.
Advise: an emotional approach stimulate buying interest and purchases

the coming season will still be undertone... nuance and pastel notes.

Fashion Munich from 14th to 17th August. There is contemporary two Trade Shows and for the first time a Catwalk Show in Munich. National and international designer will be showing their spring/summer collection for the coming years. The BMW WELT auditorium is the venue for all catwalk shows. Around 25 shows will take place, on the first two days famous designer will be presenting their new creations. The third day is dedicated to young up-and-coming designers.

There is no way for Munich to compete with Berlin, that is a fashionable and creative city, but rather to further strengthen the German fashion industry.

Is necessary for the German fashion market? Defenitely yes, just to have an idea “the German buyer shout always before what is wrong on not good in the collection” (German Agent opinion). Fashion has not yet into the blood. Sensation, perception of beauty and well-done must prevail not the Brand… but for unknown label (medium/high) Germany is a very difficult market. The official data showed German exports surged but despite of the Purchase budget did not increase and saving money is a dictated.

NOTES: the Kreuzriegler’s agent distinguishes of the most complete Agency that offers interesting ready-to-wear and special pieces. Kreuzriegler’s agent, Anke Burkhardt agent and Manasseri Sales & Trade agent are very professional and give personal and individual advice.