Fashion Munich from 14th to 17th August. There is contemporary two Trade Shows and for the first time a Catwalk Show in Munich. National and international designer will be showing their spring/summer collection for the coming years. The BMW WELT auditorium is the venue for all catwalk shows. Around 25 shows will take place, on the first two days famous designer will be presenting their new creations. The third day is dedicated to young up-and-coming designers.
There is no way for Munich to compete with Berlin, that is a fashionable and creative city, but rather to further strengthen the German fashion industry.
Is necessary for the German fashion market? Defenitely yes, just to have an idea “the German buyer shout always before what is wrong on not good in the collection” (German Agent opinion). Fashion has not yet into the blood. Sensation, perception of beauty and well-done must prevail not the Brand… but for unknown label (medium/high) Germany is a very difficult market. The official data showed German exports surged but despite of the Purchase budget did not increase and saving money is a dictated.
NOTES: the Kreuzriegler’s agent distinguishes of the most complete Agency that offers interesting ready-to-wear and special pieces. Kreuzriegler’s agent, Anke Burkhardt agent and Manasseri Sales & Trade agent are very professional and give personal and individual advice.
