In a changing environment, the way you run a good business is constantly being called into question.
How is the internet strategic of the company evolving?
What are the targets and positioning that would maximize your impact and boost your turnover?
What are the consequences and what lessons must be learned?
Internet and online shop are a trend, and we want to give an example. According to the IFM’s latest figures, online sales of fashion are untouched by the economic downturn.
FRECH MARKET TRENDS: The Institut Français de la Mode keeps a constant eye on the changes in online clothing sales through its consumer database. The latest figures, published on Tuesday September 9th show that “in a very depressed context for consumption, internet sales are not suffering”, explained Evelyne Chaballier, Director of the Economic Trends & Forecasting department of the IFM, during a press conference organized by the Fédération du e-commerce et de la vente à distance (Fevad).
The online sales of clothing grew again in the last year of 9%, the e-shopper is between 25-34 years old. As also true that this represented a kind of all clothing spending in France.
