jump into summer

Our summer is still marked by a lot of colour, the warm tones are preferred: yellow ocher,cadmium red, burnt sienna, phthalo green. In our summer wardrobe we should have lace and sheer, the must have is short dress in macramé. 

La nostra estate sarà contrassegnata ancora da tanto colore, le tonalità da prediligere sono calde: gialli ocra, rosso terra di siena, verde petrolio. Nel nostro armadio estivo non deve mancare pizzi e trasparenze, il must have e un abito corto in macramè.

Brazil is booming

The economy is booming, but people still have very “short term minds.” If you try to get your idea about Brazil, you have to confront with several opposite opinions.

Brazil’s luxury market is five times smaller than China’s ($7.59 billion annually in luxury goods revenues), only 1% of the global market, the accounting rate growths of 22% a year, far outpacing several more established markets and even its own general retail sales, which rose an estimated 11% in 2010. Fashion powerhouses like Tiffany’s and Gucci count Brazil among their top performing markets worldwide, and the country’s booming economy, although it may be slowing down in coming years, will remain promising enough to continue fuelling domestic demand and attracting international brands. The growing is expected to drive luxury goods sales in the next decade, with Brazil likely to represent 6% of the global market — or $63.5 billion — by 2025, according to a report by investment bank Goldman Sachs.

With a population of 190 million people – the fifth most populous country on the planet – for years, Brazil received little attention from the international luxury goods industry, which was content to serve the market through other channels, primarily via licensing and franchises.
For years, Brazilians also simply bought luxury goods from their friends, who imported luxury products in their suitcases from their trips abroad. This is one of the reason because the São Paulo-based luxury emporium Daslu has been founded.

Despite the sense of optimism and the glossy surface is a complex market with a complicated future.

When you actually try and do business here, you will eventually find yourself stuck in a morass of government bureaucracy, corruption and an incomprehensible system of taxation.

Not only does this make Brazil extremely difficult for global luxury brands to manage, it also makes imported products as much as two or three times more expensive than in their home markets.

A best advise you can get is made a business with an insider, a good business partner help you to gain your success.

The number of millionaires in Brazil is on the rise, spurred by a commodities boom and new oil discoveries, and is predicted to surpass 1 million by 2020. Property prices in Rio De Janiero are sky-rocketing. Meanwhile, this year, the Brazilian luxury goods industry is expected to grow to more than $12 billion. In comparison, there is also a thriving home-grown apparel and textiles industry, valued at more than $60 billion, with only $1.5 billion going to exports.

Who exactly are these Brazilian luxury consumers? why are they willing to pay such outrageous prices?

Brazilians do shop abroad, particularly in Miami or New York, but contrary to popular opinion as gregarious people, they “tend to be shy and prefer to buy at home because they are more comfortable here, where they can speak in Portuguese” said Graça Cabral, a director of Luminosidade. Customer service is also a magnet for shopping. In Brazil, clients have close relationships with their favourite sales people, who constantly feed them information.

Ms. Mendes, founder of the country’s leading lifestyle public relations firm, with no irony added: “The Brazilian people are very creative with money.”
You see, in Brazil you can buy everything by payment plan, even luxury goods from Chanel and Hermès. You can pay for your tweed suit in four payments or pay for your luxury handbag in seven installments, and so on. Depending on the kinds of stores you’re visiting, and how much you’re spending, you can split your payments into smaller and smaller chunks.
More than one expert suggested that these payment plans are also a convenient way for women to disguise their luxury purchases from their husbands, splitting up payments across credit cards, cheques and cash.

how to have a good relationship with your customers!

The focus is maintain customer loyalty and keep in mind some key points:

1 - your existing customers could also be a source of new business. Get regular feedback on your products and prices. Also, make questions about your competitor's strategies, products and services;

2-  you should make your customers feel warm and comfortable while in your showroom or on the telephone. Keep in touch with them and more important treat every customer with respect - no matter how large or small their purchases are;

3 - you should greet customers by name, it makes their experience much more personal (and succesful);

4 - regular customers become your sales people. Satisfied customers will inform their friends and relatives about your business - and if you've done your job well, you will soon have lots of new customers, courtesy of your old ones. 

5 - your customer appreciate your honesty. Notify customers immediately if a problem arises.

Il punto centrale è mantenere la fedeltà dei clienti e teneri in mente alcuni punti importanti:

1 - i tuoi attuali clienti possono essere anche una risorsa per un nuovo business. Cerca di ottene commenti suoi tuoi prodotti e sui tuoi prezzi. Fai domande anche sulle stategie, sui prodotti e servizi dei tuoi concorrenti;

2 - metti il tuo cliente a proprio agio mentre si trova presso il tuo showroom o al telefono. Mantieni i contatti con lui e soprattutto ricordati di trattare con rispetto tutti i tuoi clienti indipendentemente dal livello di fatturato

3 - chiama ogni cliente per nome, questo rende l'esperienza più personale (e di successo);

4 - i tuoi clienti regolari diventano tue sales person. Clienti soddisfatti informano amici e conoscenti del tuo servizio - se tu fai bene il tuo lavoro avrai presto tanti nuovi clienti grazie ai tuoi vecchi:

5 - i tuoi clienti apprezzano la tua onesta. Comunica loro tempestivamente se ci sono dei problemi.

men's fashion week

I am not so ecxited for the coming AW outfits. Milan runs through again the tradition and takes refuge in classical proposals. Paris focuses on details and does not venture into foreign water. 
The well-known outsiders dare bu tremain faithful to their style.

Personalmente non sono molto convinta dei look proposti per il prossimo AI. Milano ripercorre la tradizione e si rifugia in proposte classiche. Parigi si concentra sui dettagli e non si avventura in acque lontane.

I soliti noti osano ma rimangono coerenti con il loro stile.

the most popular blog

blog rates - classifica dei blog

ebuzzing also took the opportunity to extend his research to the most influential blogs in French. Today the most important fashion bloggers are: The Cherry Blossom Girl, Garance Doré, Punky B’s Fashion Diary, Comme un Camion e Miss Pandora.
My favorite blogs are: le frivolezze di B and Atlantic-Pacific.

ebuzzing ha colto l'occasione di estendere la sua ricerca anche ai blog più influenti in Francia. Ad oggi i blog di moda più importanti sono: The Cherry Blossom Girl, Garance Doré, Punky B’s Fashion Diary, Comme un Camion e Miss Pandora.
I miei blog preferiti sono: le frivolezze di B e Atlantic-Pacific.

the most popular internet brands

 French rates - percentuali delle citazioni in Francia

H&M in the pret-a-porter category and Dior in the luxe category are the most popular internet brands. The map is coming from eBuzzing and shows the online presence of Fashion and luxury brands, through 50 million articles published over 3 million sites, blogs and others. 

pret-a-porter  

F    => H&M, Zara, Mango, Etam and New Look;

UK => Topshop, H&M, Primark, Diesel and New Look;

IT   => H&M, Zara, Mango, Etam and Trussardi;

E    => H&M, Zara, Mango, Stradivarius e Bershka;

DE => H&M, Zara, Primark, Diesel and Mango;

lusso  

F     => Dior, Chanel, John Galliano, Karl Lagerfeld and Yves Saint Laurent;

UK  => Chanel, Prada, Burberry, Dior, and Gucci;

IT    => Armani, Gucci, Dolce&Gabbana, Chanel and Prada;

E     => Chanel, Dior, Gucci, Armani and Prada;

DE  => Chanel, Calvin Klein, Dior, Prada, and Galliano.

I due marchi più popolari sono H&M per la categoria pret-a-porter e Dior per la categoria luxe. I dati risultano dalla mappatura eBuzzing sulla presenza dei brand di Moda e Lusso in rete, sulla base di 50 milioni di articoli pubblicati su 3 milioni di siti, blog e simili.

pret-a-porter  

F    => H&M, Zara, Mango, Etam e New Look;

UK => Topshop, H&M, Primark, Diesel e New Look;

IT   => H&M, Zara, Mango, Etam e Trussardi;

E    => H&M, Zara, Mango, Stradivarius e Bershka;

DE => H&M, Zara, Primark, Diesel e Mango;

lusso  

F     => Dior, Chanel, John Galliano, Karl Lagerfeld e Yves Saint Laurent;

UK  => Chanel, Prada, Burberry, Dior, e Gucci;

IT    => Armani, Gucci, Dolce&Gabbana, Chanel e Prada;

E     => Chanel, Dior, Gucci, Armani e Prada;

DE  => Chanel, Calvin Klein, Dior, Prada, e Galliano.

debut de l'enfant prodige

Francesca Liberatore open her first showroom in Rom via del Vantaggio 7.

Francesca Liberatore apre a Roma in via del Vantaggio 7 il suo primo showroom.