what we expect from the brand on the social networks?

The research agency Performics (Publicis) presented Friday, Oct. 15 its third report on "social highlight". Performics indicates that the observations and judgments of others is a key factor for 56% of network members. Almost 59% of surfers visiting profiles dedicated to brands, 40% surfing on their Facebook pages, and 34% have become a fan.

Which is the reason…? the report shows that 93% of participants expect promotional offers, while 87% want to read the latest information regarding the company or the opinion of other users. Generally, 66% of the members eventually would be able to establish relationships and close contacts with the brand.

Which is the commercial future of social networks...?  34% of users would be willing to buy branded products directly through social networks. Only 27% however it is completely refractory.

Not a few days ago the international fashion company Gap has kept the old symbol, yielding in the face of negative reaction among his fans on social networks following the launch of the new logo.

fashion store solution

An intelligent mannequin enters into the shop window to "guess" who has before, is able to provide information through a camera, and recognizes facial features, age, gender and ethnicity.

Signed by the Politecnico di Milano (Spin-off Kee Square) and Almax shall provide meaningful data through processing "Camera View" and in accordance to privacy Laws.

The news was presented at the "VFNO" of Milan's inside IBM space.

At the same event was presented a special mirror through which oneself can virtually get dressed, change the nuances and, most importantly, get personal advice immediately viewable on a personal "show".