The research agency Performics (Publicis) presented Friday, Oct. 15 its third report on "social highlight". Performics indicates that the observations and judgments of others is a key factor for 56% of network members. Almost 59% of surfers visiting profiles dedicated to brands, 40% surfing on their Facebook pages, and 34% have become a fan.
Which is the reason…? the report shows that 93% of participants expect promotional offers, while 87% want to read the latest information regarding the company or the opinion of other users. Generally, 66% of the members eventually would be able to establish relationships and close contacts with the brand.
Which is the commercial future of social networks...? 34% of users would be willing to buy branded products directly through social networks. Only 27% however it is completely refractory.
Not a few days ago the international fashion company Gap has kept the old symbol, yielding in the face of negative reaction among his fans on social networks following the launch of the new logo.
No comments:
Post a Comment